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Event Details
Can you hear it? It’s the buzz of social media. And it’s everywhere.
It has become a necessary strategy for small businesses to have a presence on social media sites. Yet sorting through the sites and hype can be overwhelming and confusing. A big buzz kill.
Join us for a hands-on workshop that will help you understand the social media tools that will benefit your business and get started right away.
When: April 23th from 4–6 p.m
Where: Valencia Gardens, computer lab.
What: Social Media for your food business
Who: Jennifer Benz from Benz Communication
How much: Free for program participants and clients of partner organizations,$15 each session for commercial users and $25 each session for the general public.
You’ll learn:
- The key social media tools for small business marketing and how to use them - Facebook, Twitter, YouTube, LinkedIn and blogs
- How to utilize social media for offers and promotions
- Tools to help maximize your small businesses efficiency
- How to maintain a consistent brand image through social media to reach your customers
- How to create creative content for Social Media platform
- How to measure the effectiveness of Social Media
Participants are encouraged to bring their laptops or print outs of their current social media marketing efforts.
About the Moderator:
Jennifer Benz is founder and chief strategist at Benz Communications, a boutique consulting firm that focuses on employee benefits communication. She is also a long-time La Cocina volunteer and helped develop La Cocina’s marketing curriculum. Her business is featured on Open Forum Pulse, an aggregation of small business leaders on Twitter - She will share her own experiences and insights from her time with both Benz Communications and La Cocina businesses.
The workshop is made possible thanks to generous support from Chevron.
When & Where
Valencia Gardens
15th & Valencia
San Francisco,
CA 94103
Wednesday, April 27, 2011 at 4:00 PM - Friday, May 27, 2011 at 6:00 PM (PT)
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Hosted By
La Cocina
La Cocina is a ground-breaking business incubator designed to reduce the obstacles that often prevent low-income food entrepreneurs from creating successful and sustainable small businesses. By providing affordable, shared, commercial kitchen space, an array of industry-specific technical assistance and services, and access to market opportunities and access to capita, La Cocina works with entrepreneurs as they launch, grow, and formalize successful food businesses. We focus primarily on women from culturally diverse communities and immigrant communities. Our vision is that our program participants will become economically self-sufficient and contribute to a vibrant and diverse economy doing what they love to do.
